No less than 1.4 million Dutch people have reduced or even ended contact with friends, colleagues or family because of problematic contradictions about social issues. In other words: if polarization comes close, people can lose each other. 

The SIRE campaign asks the probing question: Are you winning a discussion, or are you losing each other?

 

We directed and animated three films for the campaign and delivered over 100 deliverables for cinema, TV, and digital. 
 
Many thanks to creative agency Being There, responsible for concept and creation, to join forces with us.

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